1 Sponsorship E-mails – These are e-mail where one organization pays inclusion of its e-mail copy in the content generated by another organization.
2 Delocated E-mails – Specialized e-mail sent to denote only one specific offer.
3 Transaction E-mails – Transactional e-mails are the e-mail messages that get triggered by a specific action taken by an e-mail respondent to complete an activity or transaction, such as filling a form or marking a purchase.
4 Newsletters and Digests – Regular published or quarterly issues, distributed through e-mail. These can link to the content shared through earlier newsletters.
5 Lead nurturing e-mails – These are e-mails targeted, with coherent content at those potential consumers who in the past have displayed some specific interest in a product or board.